The Top Movers feature helps you tweak your ads and find out what’s causing variation in your campaigns. It might take a while to master, but you’ll be rewarded with campaigns that practically run themselves and give you a huge advantage. There are 13 types of rules you can make:Īnd you can change a ton of parameters for each rule. What’s nice about Bing Ads is the ability to create Automated Rules to help you run your campaigns on autopilot. If you can automate something without losing quality, do it. This is another standout feature of Bing Ads.Īutomation is fantastic. This means you’ll have a higher chance of converting those people instead of losing them forever. You can even use regex to narrow your focus even more. In this situation, you can set up a custom event to remarket to people who interacted with your site in some way. And this happens to millions of people every day.īut here’s the good news: You can actually remarket to those people using Bing’s Custom events feature:Īs with most of the features in Bing Ads, you can get really detailed here and remarket to the exact audience you want.
Let’s say I remember I have to send an email, so I click out of your site and forget about it. That’s a success, right? It’s practically a guaranteed conversion! I’m sitting at my computer, searching for a keyword on Bing. This is one of the most useful features in Bing Ads, and it’s a no-brainer to use. You can see how much influence you have compared to your competition. With Bing, you can get detailed metrics on other sites in your niche. Spy on your competitionĪre you curious about how your competitors are doing? If you sell a product, whether it’s physical or digital, this is a feature you can’t afford to ignore. It’s much more convenient than Google’s Shopping results, so people are way more likely to click on a Product Ad. All the results are there, ready to be clicked. Users don’t even have to click on a separate tab. Take Google’s Shopping results for example.īing has its own version that’s integrated even more directly than Google.īing’s Product Ads feature lets you display your products right on the SERPs: Use Bing Product AdsĪs you might expect, Bing has a lot of features that are similar to Google. You can go as narrow or as wide as you want, and you can adjust it with each campaign you run. Using this feature after researching your demographics can help your ads become super specific. If so, look no further, because Bing gives you the ability to decide exactly who sees your content: Maybe you want more control than what AdWords gives you. Fine-tune search demographicsīut be honest: How much do you really take them into account? So if you know what devices your audience uses, you’re all set to go. You can even target specific operating systems. This comes in handy if you’re optimizing for certain type of devices, like mobile devices (see #11 on this list). Target specific devicesīing gives you precise control over which devices your ads reach. If you’re trying to target people around the world, you can’t miss out on this feature. Your ad might be reaching New York during the daytime, but that means it’s nighttime in Tokyo. You could be wasting precious ad dollars without modifying time zones.
Using this tool, you can hyper target your ads so they reach users at the best times. Use the time zone featureīing has a really cool feature that allows you to specify time zones for your ads. Then get ready to learn a bunch of tips to take your ads to the next level. If you’re new to Bing Ads, first check out my article on setting up a campaign. I compiled a master list of 21 hacks that experts have used to create outstanding Bing ads. So here’s the big question: How do you make the most of your Bing Ads? The search engine receives 11 billion monthly searches and 59 million users that are exclusive to Bing. Needless to say, lots of people use Bing. Experts like Mark Hachman, the senior editor of PCWorld, made the switch from Google to Bing.Īnd as of May 2016, Bing’s market share was growing while Google’s was dropping. That’s mostly because it’s the closest competitor to Google, and people assume it’s tiny. It might surprise you, but Bing is anything but a waste of time.Ī lot of people hate on or even make fun of Bing. So with Google absolutely dominating the search engine world, is it a waste of time to talk about other search engines? Heck, Google is even the go-to verb people use when they talk about searching on the web. They’ve done an excellent job of making “Google” synonymous with “search engine.”
There’s no doubt that Google is the goliath in the search engine space. I know what you might be thinking: “ Really, Neil? Bing?” Before I launch into this article, I want to get the elephant in the room out of the way.